BEAUTY OF JOSEON

Beauty of Joseon — Inspired by tradition, perfected by science

Beauty of Joseon is a Korean skincare brand rooted in Joseon-era beauty traditions. By combining time-honored herbal ingredients with modern dermatological research, the brand creates gentle, effective solutions for radiant, balanced skin.

Brand slogan: “Your beauty, our heritage”
The brand celebrates the elegance of simplicity by blending hanbang (traditional Korean medicine) ingredients like ginseng, rice, and green plum with modern actives. The result is skincare that supports healthy, glowing skin across generations.

Purposeful formulas and minimalist design
Each product is crafted with carefully selected ingredients known for their calming, brightening, and anti-aging properties. Packaging is clean and elegant, reflecting the brand’s philosophy of balance and harmony.

Gentle and safe ingredients only
Beauty of Joseon avoids harsh additives and artificial fragrances. All products are designed to be safe for all skin types, including sensitive and reactive skin.

What you’ll find in the Beauty of Joseon collection:

• Nourishing creams with rice water and ginseng
• Brightening serums with propolis and niacinamide
• Lightweight, protective sunscreens with probiotics
• Hydrating essences with ginseng and herbal extracts